There are two words that strike fear into the hearts of behavioural scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own.
Here are all the behind the scenes resources from this episode.
Cialdini's original social proof study increased towel reuse from 35% to 44%.
The BIT team increased tax repayment by 15% with this one extra line (in yellow):
My original experiment with email subject lines failed. Here are the stats:
The second experiment worked a little better:
And here's the a/b ad experiment I ran on Reddit:
