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Resources for #67 Growing this podcast with nudge experiments | Social proof

Writer's picture: Nudge PodcastNudge Podcast

There are two words that strike fear into the hearts of behavioural scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own.


Here are all the behind the scenes resources from this episode.


Cialdini's original social proof study increased towel reuse from 35% to 44%.


The BIT team increased tax repayment by 15% with this one extra line (in yellow):


My original experiment with email subject lines failed. Here are the stats:


The second experiment worked a little better:


And here's the a/b ad experiment I ran on Reddit:


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