Resources for #70 | The Pratfall Effect: Don’t listen to this show

Don’t listen to this show. That’s what I told 10,000 people on LinkedIn. But people didn’t listen. In this show, you learned about the pratfall effect and why people embrace flaws.

Here are all the behind the scenes resources from this episode.

Shitlondonguinness on Instagram (more followers than Guinness' UK account):

Buckley's it tastes awful ad:

Listerine's 1970's I hate it ad

Advert for the Hans Brinker Budget Hotel in Amsterdam:

The apology email I sent to subscribers:

The a/b Reddit adverts: