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NUDGE

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The UK's #1 Marketing Podcast​

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The Nudge Newsletter

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Weekly behavioural science tips

I spend 18 hours each week turning marketing psychology into readable newsletters.

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Not a typical business podcast 

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that work.

The Nudge Vaults

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529 science-backed insights

Unlock 500+ proven tactics, monthly updates, course access, and more. One idea could pay for the Vaults ten times over.

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As a behavioural science practitioner, I believe in the peak-end rule.

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