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Unlock the Nudge Vaults

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452 science-backed insights

For less than £1/day, you get 452 proven insights, monthly updates, VaultsGPT, and more. 

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Get expert-backed ideas for less than £1/day

Apply Psychology Everywhere

Nudge Vaults Applications

Boost results across 17 areas

Apply 452 psychology insights to your work. Boost clicks in emails, write persuasive copy, improve ad performance, shape branding, price better, guide product decisions, and influence user behaviour across 17 areas like design, ads, web, and more.

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Behaviour Tips That Convert

Nudge Vaults Tips

Turn low-cost tips into wins

One insight can transform results. A single insight, like changing a default, reframing a message, or adding social proof, can lift conversions, boost engagement, or drive sales. The Vaults give you proven, ready-to-use ideas to improve your work.

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Evidence from the world’s leading business schools and universities:

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VaultsGPT Chatbot

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Your on-demand AI assistant

VaultsGPT is a ChatGPT-powered chatbot trained on the entire Nudge Vaults library. Ask for studies, edits, or examples and it instantly pulls proven behavioural tactics you can use in your copy, pricing, emails, or landing pages. It’s like having a behavioural scientist on call whenever you need.

Access 452 proven marketing tactics today

Affordable, Actionable, Proven

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All this for £29.99/month

For £29.99/month, you get 452 proven tactics, the Nudge Glossary, monthly Q&As, and more. 

Cancel Anytime / Flexible Monthly Plan / 30-Day Money-Back Guarantee

Unlock £1,000s worth of insights for £29.99

Nudge Vault insights have been heard by 778,329 marketers from:

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Marketers from these companies listen regularly to the Nudge Podcast.

452 Insights Just Like This

Hear From Vaults Users

David, Chris, Geo, Pete, Miranda and Sarah got early Vaults access via the Nudge Unit. Here's what they thought. 

Take a peek inside:

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As a behavioural science practitioner, I believe in the peak-end rule.

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