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Apply 452 psychology insights to your work. Boost clicks in emails, write persuasive copy, improve ad performance, shape branding, price better, guide product decisions, and influence user behaviour across 17 areas like design, ads, web, and more.
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Behaviour Tips That Convert

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One insight can transform results. A single insight, like changing a default, reframing a message, or adding social proof, can lift conversions, boost engagement, or drive sales. The Vaults give you proven, ready-to-use ideas to improve your work.
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VaultsGPT is a ChatGPT-powered chatbot trained on the entire Nudge Vaults library. Ask for studies, edits, or examples and it instantly pulls proven behavioural tactics you can use in your copy, pricing, emails, or landing pages. It’s like having a behavioural scientist on call whenever you need.
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452 Insights Just Like This
Hear From Vaults Users
David, Chris, Geo, Pete, Miranda and Sarah got early Vaults access via the Nudge Unit. Here's what they thought.
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