• Nudge Podcast

Resources for #68 | Peak-End Rule: And the supermarket that destroyed communism

Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias made increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.

Here are all the behind the scenes resources from this episode.


The data behind my ultramarathon training:


My second place finish at the London2Brighton half:


The peak-end push during the Wynter games presentation: