Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias made increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.
Here are all the behind the scenes resources from this episode.
The data behind my ultramarathon training:
My second place finish at the London2Brighton half:
The peak-end push during the Wynter games presentation:
