Resources for #68 | Peak-End Rule: And the supermarket that destroyed communism
Oct 27, 2021
1 min read
Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias made increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.
Here are all the behind the scenes resources from this episode.
The data behind my ultramarathon training:

My second place finish at the London2Brighton half:
The peak-end push during the Wynter games presentation:


Regular computer users can benefit greatly from checking out the latest posts featured on The Mac Portal for workflow ideas.
Transparent reporting on creator earnings and software performance metrics is quite rare. Exploring the publisher's site reveals helpful operational notes.