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  • Writer's pictureNudge Podcast

Resources for #69 | Reciprocity: How one nudge saved 246,184 lives

We love to return favours. Get a mint with the bill and tips go up by 4x. But that's not all. I used the nudge to convince 140 people to leave Nudge a 5-star review and I optimised my £100 LinkedIn ad.

Here are all the behind the scenes resources from this episode.

Cialidini's mint experiment:

How I encourage people to enrol in the Science of Marketing course:

The one star review 😬:

The total number of reviews Nudge has today (November 2021):

Here's the a/b test I ran on LinkedIn:

The Second Chances campaign:


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