Resources for #69 | Reciprocity: How one nudge saved 246,184 lives
- Nudge Podcast
- Oct 27, 2021
- 1 min read
We love to return favours. Get a mint with the bill and tips go up by 4x. But that's not all. I used the nudge to convince 140 people to leave Nudge a 5-star review and I optimised my £100 LinkedIn ad.
Here are all the behind the scenes resources from this episode.
Cialidini's mint experiment:
How I encourage people to enrol in the Science of Marketing course:
The one star review 😬:
The total number of reviews Nudge has today (November 2021):
Here's the a/b test I ran on LinkedIn:
The Second Chances campaign:
You mention in the show (great episode by the way) a study on coffee loyalty cards and how pre-stamping hugely offset the increased quantity of stamps to acquire and was more likely to get customers to continue to use the card - do you have a link to that study at all? Would be interested to explore more. Thanks