Resources for #69 | Reciprocity: How one nudge saved 246,184 lives
Oct 27, 2021
1 min read
We love to return favours. Get a mint with the bill and tips go up by 4x. But that's not all. I used the nudge to convince 140 people to leave Nudge a 5-star review and I optimised my £100 LinkedIn ad.
Here are all the behind the scenes resources from this episode.
Cialidini's mint experiment:
How I encourage people to enrol in the Science of Marketing course:
The one star review 😬:
The total number of reviews Nudge has today (November 2021):
Here's the a/b test I ran on LinkedIn:
The Second Chances campaign:
Minimal wiki platforms tend to trade feature depth for speed and clarity, which suits teams that mainly need shared notes and quick edits. The spare wiki landing page shows how little overhead is involved before you can start adding content.
Toolchain practice is one of those topics that only makes sense when someone walks through real usage rather than listing features. A developer tooling journal that also covers backend and ops perspectives can fill in the gaps that single-focus blogs tend to leave.
There is often confusion about the actual purpose and potential of a bio link. The explanation provided here clarifies how this single element functions as a gateway to your content and can significantly influence your social media results. It is a helpful resource for creators who want to understand the strategic value behind a common feature. For a deeper dive into this concept, the guide on profile link traffic offers valuable insights.
You mention in the show (great episode by the way) a study on coffee loyalty cards and how pre-stamping hugely offset the increased quantity of stamps to acquire and was more likely to get customers to continue to use the card - do you have a link to that study at all? Would be interested to explore more. Thanks