• Nudge Podcast

Resources for #69 | Reciprocity: How one nudge saved 246,184 lives

We love to return favours. Get a mint with the bill and tips go up by 4x. But that's not all. I used the nudge to convince 140 people to leave Nudge a 5-star review and I optimised my £100 LinkedIn ad.


Here are all the behind the scenes resources from this episode.


Cialidini's mint experiment:


How I encourage people to enrol in the Science of Marketing course:



The one star review 😬:



The total number of reviews Nudge has today (November 2021):


Here's the a/b test I ran on LinkedIn:

The Second Chances campaign: