Resources for #70 | The Pratfall Effect: Don’t listen to this show
Don’t listen to this show. That’s what I told 10,000 people on LinkedIn. But people didn’t listen. In this show, you learned about the...
Resources for #69 | Reciprocity: How one nudge saved 246,184 lives
We love to return favours. Get a mint with the bill and tips go up by 4x. But that's not all. I used the nudge to convince 140 people to...
Resources for #68 | Peak-End Rule: And the supermarket that destroyed communism
Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative...
Resources for #67 Growing this podcast with nudge experiments | Social proof
There are two words that strike fear into the hearts of behavioural scientists. Replication crisis. Today, many famous nudges can’t be...