Don’t listen to this show. That’s what I told 10,000 people on LinkedIn. But people didn’t listen. In this show, you learned about the...

We love to return favours. Get a mint with the bill and tips go up by 4x. But that's not all. I used the nudge to convince 140 people to...

Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative...

There are two words that strike fear into the hearts of behavioural scientists. Replication crisis. Today, many famous nudges can’t be...