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    Resources for #70 | The Pratfall Effect: Don’t listen to this show

    Resources for #70 | The Pratfall Effect: Don’t listen to this show

    Don’t listen to this show. That’s what I told 10,000 people on LinkedIn. But people didn’t listen. In this show, you learned about the...
    Resources for #69 | Reciprocity: How one nudge saved 246,184 lives

    Resources for #69 | Reciprocity: How one nudge saved 246,184 lives

    We love to return favours. Get a mint with the bill and tips go up by 4x. But that's not all. I used the nudge to convince 140 people to...
    Resources for #68 | Peak-End Rule: And the supermarket that destroyed communism

    Resources for #68 | Peak-End Rule: And the supermarket that destroyed communism

    Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative...
    Resources for #67 Growing this podcast with nudge experiments | Social proof

    Resources for #67 Growing this podcast with nudge experiments | Social proof

    There are two words that strike fear into the hearts of behavioural scientists. Replication crisis. Today, many famous nudges can’t be...

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